I’ll share the journey of how and why I stood up a research program that gets designers, engineers, product, and managers of all kinds to collaborate and ultimately lead (you read that right, lead) research. Call it what you will- Self-serve. Speed dating. Rapid research. Round robins. Lighting research. DIY. This program increased access to customer feedback for teams who don’t have a dedicated researcher or whose project questions are small in scale but high in impact. It lets us get *enough* feedback on multiple projects, at less cost, all in the same day. You'll learn how to build a sustainable program via these steps.
I’ll share the process step by step:
Amanda is research manager at Asana and professor at NYU. She is committed to making an impact by building a community around shared values and is passionate about empowering communities through artful research and strategic planning while using data as a guide for decision-making. Amanda is a lifelong question-asker and tinkerer.